SnowNews

The nightmare of Rossi

Take a close look at these skis. On the face of it they look like a pair of Rossignol Scratch BC. But look more closely and you'll notice a slight change in design between the left (European) and right (North American) ski. As Rossi's Canadian marketing manager explained to BigLines.com with a smile as big as a cat, the Euro ski has an interesting graphic. The three lines extending into the woman's throat symbolise Freddy Kruger's fingers slashing her neck, the red sidewall represents her blood. Lovely.

After a huge campaign by the recently hacked telemarktips.com forum and their editorial staff Rossi decided to make a design change to the North American version. Their po-faced marketing spokeswoman said that Rossi in no way condones violence against women. Except in Europe it seems!



Don't go looking for the clip of smiling Pierre on BigLines.com website. Rossi's legal beagles got it pulled. We have a copy if anyone is interested. The graphics change have not helped Rossignol's fortunes in the US where they have been hit by the weak dollar.

Backcountry.com

posted by davidof @ 4:22 PM