SnowNews

Cold Winter for Freeze Magazine

After the death of 2FreeSki magazine it looks like Freeze is facing hard times. Its parent company TransWorld Media (TWM) has decided to stop publication from January 2005. This will mean redundancies for the Freeze staffers as well as director of marketing and business development Mike Jaquet and vice president of marketing and sales Allen Crolius.


Freeze Liftie of the Month

Aimed squarely at the youth market, its 'liftie of the month' interview (always female) was a favorite but while it was credited with rejuvenating interest in skiing amongst younger people commentators feel that its busy insider feel was past is sell by date. According to a TWM VP Freeze was having difficulty hitting its circulation targets due to its narrow niche. TransWorld has decided to concentrate on its mainstream publications: Ski and Skiing Magazines.

Freeze Magazine


TransWorld Puts Freeze on Ice - discussion on Teton Gravity

posted by davidof @ 10:37 AM